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The original photos were taken by Atsuko herself and uploaded to her blog in 2010. Then some internet alchemy happened.
The word “Doge” was taken from a 2009 Strong Bad video. It has become internet shorthand for “cute dog.” The word was combined with the photos and then captioned with colorful snippets of internal dialogue for the dogs written in Comic Sans—the font is very important—like on the Shiba Confessions Tumblr page.