Bitget, the world's leading cryptocurrency exchange and Web3 company, recently released a survey report about the users of Tap-to-Earn (T2E) games on Telegram, exploring the most popular TON games, user habits, and commonly used decentralized wallets within the TON ecosystem. This report provides valuable insights into understanding user behaviour in the vibrantly growing TON ecosystem.
This survey was conducted by distributing questionnaires on Telegram, collecting 10,534 valid responses. As the number of Telegram users approaches one billion, games like Hamster Kombat have quickly gained popularity. The survey shows that most Telegram game users have plenty of leisure time and are keen on “Tap-to-Earn” task-based games. They prefer games that are simple to operate, have low entry costs, and offer daily or even hourly rewards.
Regarding user game preferences, the survey data indicates that approximately 86% of respondents are playing Hamster Kombat, showcasing the game's significant market share within the TON ecosystem. Following closely are Tapswap and Blum, with user proportions reaching 79% and 78%. Other popular games include Yescoin and Catizen, which are also among the top five most popular games. Notably, 54% of surveyed participants reported playing up to five games, indicating a high overlap among users of popular games.
“The development of T2E games on TON is garnering significant industry attention. These developers are experiencing unprecedented growth, and many users tap into tap for a living via these games. We are proud to be among the first decentralized wallets to fully support the TON ecosystem. To help users easily trade TON assets and enjoy TON dApps, we support over 50 major dApps like Catizen, Notcoin, Hamster Kombat, and Yescoin. Moreover, through close collaboration with TON, we have introduced 0 gas fee transactions,”
said Alvin Kan, Chief Operating Officer at Bitget Wallet.
Decentralized wallets supporting the TON ecosystem are essential tools for users to play Telegram games. The survey found that 41% of users stated that recommendations from friends are the most important source of information for choosing decentralized wallets, highlighting the critical role of Word of Mouth (WOM). Additionally, 31% and 27% of users learn about decentralized wallets through Telegram communities and the games they are currently playing, respectively.
In terms of specific preferences, mobile apps dominate, in contrast to traditional Web3 users, who are more likely to use browser extensions of decentralized wallets. This trend indicates that Telegram and its games have introduced a significant number of new users to the crypto industry, thereby changing user behaviour patterns. This also explains why Metamask is not the preferred wallet for T2E game users. Instead, Trust Wallet and Bitget Wallet are the most popular wallets, with usage rates of 71% and 68%, respectively.
Through this survey, the Bitget report not only reveals the behavioural characteristics of game users within the TON ecosystem but also provides valuable market insights for the industry, which will aid in the optimization of future products and services. The continued development of the TON ecosystem and the growth of its user base is bound to bring more innovation and opportunities to the gaming and crypto industries.